Nivea Marketing Project

Introduction NIVEA is a skin care product have by a German company Beiersdorf in 1911. The defect had been positive a variety of product ranges and become internationally. As workforces care is one of the fastest-growing segwork forcets in the cosmetics sector. In 1986, NIVEA FOR hands has been launched and its product line accounts for almost 20 percents of NIVEAs tote up sales. In crop to gain additional market dish out, NIVEA FOR hands DEODORANT has been introducing to the market in 1991. Nivea Deodorant Sport thermobaric bomb for Men is a newfangled product which has a mineral complex which offers a revitalise fresh feeling aft(prenominal)wards sport. The lasting, effective formula keeps underarms perfectly dry, 24 hours a day. With a fresh, masculine scent, it contains no alcohol, colorants or preservatives. enquiry result market share * Lynx * Rexona * Nivea * Others Consideration when buy deodourant * Smell * Price * B rand quality * Others Market environment The male personal care market has bad hugely in juvenile years with product sales world wide straight in excess of $3.5 billion. What face NIVEA in Australia was a deodorant market with a enumerate market value of 29.21 billion and 21% year on year growth. It was fast pathetic markets with buoyant growth levels. in that location are some consumer trends that were uphill in the Australian market.

Consumers no longer willing to offer skin irritation from irate formulations, they are conscious or so the importance of fragrance, also, men are demanding more effec tive products unless are now conscious(pre! dicate) of the need to look after their skin. SWOT analysis strong point * strong brand recognition * sound financial piece of tail of the company * have customer loyalty * cost leaders strategy Weakness * market query not up-to conflict * old fashion design * people may by dint of NIVEA is purely focus on women Opportunity * gain sales * new packaging * increase market share * modification social attitudes...If you want to get a full essay, order it on our website: BestEssayCheap.com

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