Analysis of the Various Marketing Channels Term Paper

Analysis of the Various Marketing Channels - Term Paper ExampleFor a marketing channel to be effective, it requires that proper communication is effectively d i to avoid poor communication. Communication involves advertising, promotions electronic-mail, telephone conversations and complaints follow up. To be able to design an effective marketing channel, it is imperative that the business analyze node needs, set up objectives and likewise be able to evaluate alternative marketing channels for their organization. In the traditional retail business wholesalers, distributors, retailers, and the consumers are entirely involved in the transferring process. Storage and shipping is an important aspect of the marketing channel and it takes place at every level of the distribution channel. It is usu exclusivelyy facilitated by players such as warehouse agents and freight carriers. Another aspect of the retail business involves the wait ons that are given to the customer and such activiti es include providing them with enough information, training them on all aspects of the product, fulfilling any statutory and legal requirements and facilitation of credit services for the customers (Hennig-Thurau and Hansen 2000). Morrisons company was founded in 1899 by William Morrison. It began as a single eggs and butter stall in Bradford, West Yorkshire. This company is one of the largest food retailer supermarkets with 375 stores. It mainly deals with food and groceries. Though big, it does not offer its customers an online shopping service which is crucial for the expansion of the business. In addition, it has yet to venture into the financial services market that is essentialThis Company is said to have the same prices in all its stores and this has do it win their customers loyalty. Since it has a relatively small size and regional focus. It promotes most of its suffer products through using its Farmers, Boy, and product subsidiaries. By the use of the wholesale model, t his has proven to be the focal point in generating the companys profits while at the same time, it has maintained low prices. The company depends on its own subsidiaries to provide products and packagings to all its stores.T hey also have their own manufacturing facility which is unique to suit their market. The Morrisons company lays its emphasis on freshness, quality, provenance, in-store production, in-season food and their expression of their deep understanding of food. (Hennig-Thurau and Hansen 2000). The company operates its own manufacturing plant and it does its own distribution because all these channels are well integrated. In this company, they match the retail opening hours in all their stores. This chain of supermarkets also focuses on selling fresh food and also offers an employee discount scheme. Promotional offers are used like half price rather than buy one get one free.